HOW HEALTHYMOUTH WORKS

VOHC accepted for plaque control in cats and dogs, HealthyMouth TM is a clinically proven, patented formula, free of all synthetic or artificial ingredient providing a dental health care agent to prevent, improve and maintain the dental health of canines, felines and equines as the home care portion of a comprehensive dental care program beginning with veterinary examination and dental cleaning for canines and felines and equilibration for equines.

When added daily to pets' drinking water, or applied to teeth and gums with the topical gel applicator, the formula safely cleans teeth and gums, reducing plaque, oral bacteria that causes inflammation leading to dental disease and inhibiting the bacteria and germs that are the source of halitosis . Clinical trials and field use has also revealed that plaque, and bacterial reduction continues to improve the longer the product is used and that any remaining plaque is significantly softened, making the use of tooth brushing, dental diets and dental chew-bones even more effective for small animals.

The product contains natural ingredients and organic actives helping prevent the accumulation of bacteria in the mouth, thereby reducing plaque and keeping the mouth cleaner. The formulation also coats the buccal cavity of the animal to provide continuous protection against the accumulation of bacteria. The product achieves its effectiveness through the its blending of at least two active ingredients which mediate the reduction of plaque in the animal's mouth. A natural enzyme: papain, effectively reduces the build up of proteins in the mouth and zinc gluconate operates as an antibacterial agent. The combination of these two ingredients effectively reduces bacterial proliferation.

The composition includes natural antioxidants that increase the animal's immune response to bacteria. Particular vitamins have been selected which are also antioxidants and which help increase the immune response to bacteria. It has been shown that the anti-oxidant effects of anthocyanins and vitamins have a greater effect in combination than such anti-oxidants alone, thereby providing a beneficial cumulative effect. Chlorophyll is incorporated as a natural substance for freshening the animal's breath. Natural flavoring agents, such as extracts of clove and cinnamon are added to not only increase the palatability of the composition, but to enhance the ability of the product to produce fresher breath. However, there are no breath maskers in the product, which would only serve to cover a potentially more severe infection in the mouth requiring veterinary attention. Other agents, such as glycerin, which has antiseptic properties and zinc gluconate are incorporated to help coat the animal's mouth with the fluid of the composition to increase its overall effectiveness. Sorbic Acid and cinnamon are used as natural preservatives. The equine formula also benefits from the addition of citric acid which is known as a treatment aid to help keep surrounding tissue around pockets free of bacteria. Omega-3 mercury free salmon oil (only in cat formula) aids in reducing inflammation. This proprietary collection of ingredients incorporated in exemplar volumes and the interaction of the actives produce the desired results.

The products are positioned on all packaging, sales, marketing, advertising and media materials as part of an overall dental care program that begins with a veterinarian examination followed by professional care as the foundation for owners to then commence a daily home dental care program with the product. Copy states that the product can extend the benefits of professional dental care, and equilibration, but does not replace it.